Newborns in Mango family: Underwear, sportswear and kidswear

After increasing their product portfolio with a menswear line in 2008, Mango decided to offer a more complete product range and add a collection for children, Mango Kids, in autumn 2013.

I would like to see when they launch their web how they will manage to avoid name conflicts with this other brand Mango Kids Fashion from Egypt … Most probably they will use their strong homepage to promote their new lines and have a direct section as they do with Touch and H.E.

Beginning of 2014 Mango will launch other lines for teenagers, Mango Young, and also another for big sizes.

As if this would not be enough, they are planning to expand into the world of sportswear and underwear. The first one, Mango Sport, will consist of three lines: fitness, running and yoga. Mango Intimates will offer basic lingerie, seduction lingerie and swimwear.

I am waiting for their online strategies of these new lines.